“What this means is that celebrities do not have to rely on their social media following to drive transactions. King said, unlike other NFT marketplaces, they have distribution partners including YouTubers, influencers, newsletters, crypto exchanges and telecoms to promote NFT drops - allowing the creatives to tap a wider audience and not just their fanbase. Users will get token (Ayo) rewards when they buy the NFTs or refer people, which they can redeem later for an NFT. Nothing comes close to what we are doing and that is why we are able to sign some of the biggest names in the creative industry,” he said. “We are reducing friction points for the users by letting people use their cards instead of having to use crypto to buy we are working on partnerships with telcos that will allow people to use mobile money to make the payment in future too. King said they are negotiating partnerships with a number of telcos in the continent to make this a reality. King said the cross-chain marketplace (although currently built on Avalanche blockchain) allows crypto and card payments but plans to add mobile money as the startup makes it easier for people in emerging markets like Africa to trade with ease. The London-headquartered startup has already partnered with Ghanaian afrobeats artist KiDi (Dennis Nana Dwamena) for his first NFT drop on the first day of June.
King said Ayoken will over the next few months release NFTs of some major African artists and others across the world. MARA raises $23M from Coinbase Ventures and FTX to build Africa’s portal to the crypto economy
His career includes helping scale AZA (Bitpesa), a Nairobi-based platform that leverages bitcoin to facilitate cross-border remittances and where he first got introduced to crypto and blockchain technology. Fans will get discounts for future events too,” said King, who has 14 years’ experience in strategy, growth and innovation consultancy, and entrepreneurship. “Through VIP passes, fans will get the ability to actually livestream music by these artists before it arrives on Spotify, YouTube or Apple Music. NFT holders will also get other perks like access to unreleased music and exclusive live events by the creatives. Through the NFT marketplace, he said, fans will have access to tokens such as behind-the-scenes videos and album art. The startup’s marketplace, Ayokenlabs, will feature digital collectibles from musicians, sports brands and influencers from all over the world.Īyoken founder and CEO, Joshua King, told TechCrunch that the marketplace is a bridge between fans and artists, and gives supporters a sense of ownership in the success of their idols. Ayoken, an NFT marketplace for creatives, has raised $1.4 million pre-seed funding to enable users grow their revenue streams through digital collectibles.
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